I am delighted to see a change in the way people born at the turn of the century are treating consumption. Coming from India, I was shocked to see consumerism and its effects in the US. My first thanksgiving mall run left an unsavory taste in my mouth. However, I have admit that I gave in to the allure of these shiny nice things myself on a few occasions.
Prateeksha and I recently saw a documentary called “Minimalism” on Netflix. A coming of age story of millennials who wanted to break out of the corporate modeled purchase patterns for individuals and sought to live a simple life. I highly recommend watching it.
As a producteer, I see this trend playing out in few different areas.
In response to my somewhat cynical worldview about population growth, a friend of mine had once said, “more number of people means there are more smart people to solve problems of overconsumption, climate change, resource conservation etc”. I’m optimistic about that statement and also confident about changes such as this in looking to a sustainable future.