screengrab of a email subscription box on a website

I am tired of seeing every single page on the web going dark while I’m reading and presenting me with a box to sign up for email updates/newsletters. Surely, there must be a better way to trigger this action or a new paradigm to push updates. I miss Google reader :’(

It’s a great opportunity for content aggregators like Flipboard, Prismatic and Pocket to hand out disposable alias email addresses (ex: itsmeritesh@prismatic.com) which can then receive, prioritize and push updates received to these addresses as a stream of curated information.

At the very least, I hope this is a UX trick that vanishes soon.