“Tis another pulsar”

Posted by Ritesh - 07/05/06 at 05:05:00 am

U may tell me that the title sounds strange but its really a popular phrase amongst people. Let me clear up the mess for you, what they really are talking about, is fads.
The one thing that I have seen after living twenty plus years in a country with a hundred crore population, is the rise and fall of fads. Fads are defined as ideas that become very popular quickly, stay popular for only a few years and. experience a steep decline in interest and popularity. Rationally we call it trends and MORE sophisticated people call it FASHION. Taking reference from the old Hippie revolution, fads are basically ideas that are hyped, marketed and talked about by moolah hungry corporations. Marketing is the weapon used to mould young minds into believing these hypes. To take a simple example, kids who cant write the alphabet can give a lecture on multitude of pokemons and Beyblades.

Especially in a country like ours, where people are faced with countless options for something as simple as buying soap, fads are the easiest ways of selling products. Take the cola wars, every year the companies spend crores to market a cold drink. Half an hour in front of the tube and you will see at least 20 shampoo and hair related ads. The idea is to target the the buyers credibility. Ads start with “ are you feeling left out”, “ are you fat”, “ do you think you are balding” etc. the viewer immediately has self realization and think he/she is fat or bald. And then you go and buy a shampoo coz some doctors in a German lab claim it to be a the most effective against hair problems that you don’t have.

Same with pulsar. The bike was marketed like the next Apollo spacecraft terming all the other bikes in the market female. The bike became so popular that it skyrocketed the company’s stooping profits. People have recently began to realize the hype behind it all and have termed it more a fad than utility. Hence the saying, ” tis another pulsar”. The next time you buy something be sure you don’t get pulsar’d.

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