Me.Other() » theme http://riteshnayak.com/other Things that I grew up reading/watching Sat, 16 May 2009 11:30:49 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Amul Phenomenon http://riteshnayak.com/other/2009/05/16/the-amul-phenomenon/ http://riteshnayak.com/other/2009/05/16/the-amul-phenomenon/#comments Sat, 16 May 2009 11:30:49 +0000 Ritesh http://riteshnayak.com/other/?p=66 The doodh doodh ad made me write this piece. Amul aka Anand Milk Union Limited, a co-operative which boasts of more than 2 million milk producers under its wing, is probably the biggest organization of its kind. Amul’s products have been iconic even since its inception. Amul’s brand name is every marketers dream, replacing the primary commodity (butter ) in some cases. People don’t ask for butter they ask for amul butter.

Amuls doodle’s on the back of their cover’s is also one of the most symbolic contributions to the culture of the times. Most of their covers depict a current event and a subtle but buttery take on it. Here’s one of the earliest ones, followed by one of the latest ones

Doodle on compulsory sterilisation introduced during Indira Gandhi regime.

Doodle on compulsory sterilisation introduced during Indira Gandhi regime.

You can find the entire collection of these doodles here

Amul butters latest doodle

Amul butters latest doodle

Anyway, Amul’s brand name is near legend and its worth treasuring these pieces of cultural heritage. Things which I grew up(big) on. Here is one of the earliest ads followed by one that was aired sometime in the 90’s.

]]> http://riteshnayak.com/other/2009/05/16/the-amul-phenomenon/feed/ 0 Alif Laila theme http://riteshnayak.com/other/2009/05/11/alif-laila-theme/ http://riteshnayak.com/other/2009/05/11/alif-laila-theme/#comments Mon, 11 May 2009 10:07:37 +0000 Ritesh http://riteshnayak.com/other/?p=59 I didn’t know Alif Laila, one of the famous shows that aired on sunday mornings, had Ramanand Sagar doing the screenplay. The Sagar family is famous for Hindu mythological serials, much like the Ramsay’s for horror. Anyway, here is the theme from Alif Laila.


]]> http://riteshnayak.com/other/2009/05/11/alif-laila-theme/feed/ 0 Surabhi theme http://riteshnayak.com/other/2009/05/09/surabhi-theme/ http://riteshnayak.com/other/2009/05/09/surabhi-theme/#comments Sat, 09 May 2009 09:32:07 +0000 Ritesh http://riteshnayak.com/other/?p=19 Surabhi, a popular show on DD starring Siddarth Kak and Renuka Sahane and its theme song. Nostaliga for sure.



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