on Dec 12th, 2007Computers are better marketers than adsense publishers
The Algorithm is taking over and there is nothing we can do
In what can be termed as a not so wise decision, Google has decided to rid its customers the privilege of choosing where to put their ads. You will not be seeing the advertise on this site link on the served up google ads. Was this is a good decision, is still debatable. The reason : the ads that people put up on sites do not get clicked as much as the ones that the adsense computers pick out. The numbers back up their theory.
Its still a feeling of insecurity – if you ask me. As a publisher, I would like to publish my ads on certain sites that I know will give me better ROI. This situation is very similar to the proof of the four colored theorem. How will google prove that the ads that are served though the adsense engines do really help in better marketing the publishers wares? Is there even a quantifiable measure to check the validity of those ads? Sure the numbers back up the case, but the minority could definitely have done better things in terms of sales. Not all transactions on adsense go down as ROI, its only what the publisher decides to track. If the publisher has no shopping cart or an online selling model, how will the adsense inpact be felt. All these are questions unanswered. But for now the algorithm rules supreme.