on Apr 30th, 2007Internet users demographic

I found this article with snapshots from the Forrester survey of user behavior on the internet. This survey is keeping in mind the 2.0 craze aka user generated content. There are some interesting observations that can be inferred looking at this graphic alone. Here are some clear trends though:

The amount of contributors is very less. Thanks to the 2.0 era that made that figure possible otherwise that figure could look a bleak 1 or 2 pc. Also there are lot of non users who could become users in the next 5 years or so , adding that many more users to your service, thats potential. The amount of collectors also have to improve, its not enough if you have producers unless you have consumers. I had expected to see a value much more than the producers but it isn’t so.

forrester research

As you can see, there has been a clear shift in way people are perceived in this age. Earlier it was the producer consumer model but now you have a lot more roles . The concept of an online identity has changed dramatically over the past few years and on this note, I have to quote Nicholas Carr’s article :

In a column in today’s Guardian, I examine how the invention of virtual drugs last week may open up lucrative new opportunities for pharmaceutical firms able to create therapies for the psychological ailments that beset avatars.

Here’s a snippet: “Up to now, avatars have led fairly narrow lives. Their main pursuits have been limited to fighting ogres and dragons and having simulated sex using artificial genitalia. Virtual reality has been like a pornographic version of Middle Earth. Now, avatars have a third and more modern alternative: abusing substances. Fighting, screwing, and getting wasted: Virtual life is becoming more like real life every day.”

Its funny where we have landed up in this confusing era of information, but the idea seems to be, now that we are here, lets make the most of it.

Ooops!! I also forgot to mention that the entire scheme is depicted as a ladder, meaning people eventually will climb up with age.

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