on Apr 27th, 2007Advertising’s the name of the game
Yes, its all about advertising. From pay per post to “friendvertising”, its all being done in the name of advertising good. The recent addition, ScratchYourself. Dont worry, it isn’t as dirty as you think it is. Infact its a viral advertising campaign that could prove to be the equivalent of crumpled brochures. Its simple and really viral. A person can make a scratch card that can be embedded in your everyday social networking sites, the users stand to win prizes on scratching a prize winning card. The publisher of the card, aka you also get the same prize as the person who scratched the winner. The idea is to make companies sponsor prizes and contests, probably even place small ads on scratch cards that tend to present a lucrative offering.
Its a winning idea. I don’t know of a single person who can resist scratching an unscratched scratch card. Its sheer sense of mystery and curiosity that gets the better of us. Prepaid recharges aside, if the card promises to hold goodies in them , then it makes it that much more fun. Wonder how many unfortunate people will spend hours trying to scratch their way to some goodies. But its viral nevertheless.
Curiosity might have killed the cat or not but it surely did slay some unsuspecting web workers who scratched the virtual card.
courtesy :techcrunch
Here’s an example …………….
